Simplicity is about shortening the distance between Company and Customer. It all starts with understanding the circumstances and needs of others.
To make something simple, you must care enough to consider people's circumstances, needs, and expectations - and then respond to them.
Think about why many customers experiences come up short; it's because customers are not getting what they expect or what they need from a product, service or interaction with a company.
It's about helping business to get in touch with the reality of people's situations and needs. Countless products, instructions, and services are made unnecessarily difficult because real-world considerations were overlooked.
Technology can do amazing things, but often when a human being has a particular question or a problem, the simplest and most satisfying way to resolve it is usually person to person.
Jackel has a long history of user-friendly product designs. This approach will continue for all future products; the common denominator in all of them will be ease of use and simplicity of design.
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